Supercharging Campaigns: The Symphony of Machine Learning-Generated Audiences
Marketing campaigns are the lifeblood of any business aspiring to foster better engagement and drive sales. In an era dominated by...
top of page
Search
Olivia Thomas
- Sep 18
- 3 min
How Propensity Modelling Drives Hyper-Targeted Campaigns
Propensity modelling is a statistical approach that uses data to predict the likelihood that a customer will take a certain action, such...
2 views0 comments
Adabara
- Sep 11
- 3 min
Maximising ROI with Value-Based Bidding Optimisation and Predictive Analytics in Google Ads
In the fiercely competitive world of digital marketing, businesses continually seek ways to maximise the efficiency of their advertising...
2 views0 comments
Olivia Thomas
- Aug 28
- 4 min
Navigating the Marketing Seas: Unleashing the Potential of First-Party Data
In the rapidly evolving realm of digital marketing, the winds of change are blowing stronger than ever. With privacy regulations like...
4 views0 comments
Olivia Thomas
- Aug 11
- 2 min
Choosing the Right Reporting Solution for Your Ecommerce Business
As the ecommerce landscape becomes increasingly competitive, having a deep understanding of your business performance is essential....
4 views0 comments
Olivia Thomas
- May 26
- 3 min
The Ultimate Guide to UTM Codes: How to Create and Use Them
In the realm of digital marketing, it's essential to track and analyse the effectiveness of your campaigns. UTM codes (Urchin Tracking...
4 views0 comments
Olivia Thomas
- May 22
- 3 min
Embracing Google Analytics 4: A Must for Marketers Running Google Ads
In the ever-evolving world of digital marketing, understanding user behaviour and making data-driven decisions are paramount. Google...
9 views0 comments
Olivia Thomas
- Apr 23
- 2 min
How to Use First-Party Data to Improve Your Marketing ROI
As privacy concerns continue to grow and third-party cookies become obsolete, marketers are turning to first-party data (1PD) as a key...
9 views0 comments
Olivia Thomas
- Apr 17
- 3 min
Using Data Analytics to Drive Personalisation in Marketing
In today's competitive business landscape, personalised marketing has become essential for success. According to a recent study by...
8 views0 comments
Olivia Thomas
- Apr 9
- 2 min
Data Visualisation and Marketing Success with Datafy's Conversions API
As a marketer, you know that analysing data is crucial to your campaigns' success. However, understanding and interpreting raw data can...
12 views0 comments
Olivia Thomas
- Apr 3
- 2 min
Benefits of using a marketing data platform
As the amount of data generated by marketing activities continues to grow, businesses need a way to manage, analyse, and act on this data...
8 views0 comments
Olivia Thomas
- Jan 30
- 2 min
Data Analytics: The Key to Unlocking Business Success in the Modern Era
Data has become an integral part of modern businesses, with organisations of all sizes collecting and storing large amounts of data on a...
3 views0 comments
Olivia Thomas
- Dec 17, 2022
- 2 min
The Power of Ecommerce Analytics: Boosting Your Online Store's Performance
Ecommerce analytics is the process of collecting, organizing, and analyzing data from an online store in order to understand and improve...
5 views0 comments
Adabara
- Nov 18, 2022
- 2 min
Why Marketing Attribution Matters
What is marketing attribution and why does it matter Marketing attribution is the process of determining how different marketing channels...
4 views0 comments
Olivia Thomas
- Nov 15, 2022
- 3 min
How to Track the Performance of Your Paid Media in the Wake of Apple’s iOS Changes
Apple's iOS14 update has caused a lot of havoc for businesses that rely on 3rd party pixels to track user behavior. The Facebook Pixel,...
7 views0 comments
Tosin Thomas
- Mar 31, 2021
- 4 min
Facebook Advertisers: How to prepare for iOS 14 changes
For months, there has been a lot of talk about Apple’s iOS 14 update and the impact it will have on Facebook advertising (and advertising...
0 views0 comments
Tosin Thomas
- Feb 28, 2021
- 5 min
5 Content marketing hacks you should leverage to attract better leads.
Remember that at each stage of the buyer’s journey, you need to guide prospects with unique, purpose-built content through the funnel.
51 views0 comments
Tosin Thomas
- Jan 29, 2021
- 4 min
3 ways to boost conversions with marketing intent signals
Marketing and sales teams are ever on the lookout for signals from prospects that indicate a readiness to make a purchase or be guided...
63 views0 comments
Tosin Thomas
- Nov 2, 2020
- 4 min
Facebook Campaign Budget Optimisation Tips to drive better results
Managing how to distribute Ad budget and being able to justify it is a headache many Advertisers have faced in their careers. A few years...
49 views0 comments
Tosin Thomas
- Sep 29, 2020
- 4 min
3 ways to boost your ROI from Facebook Ads
Whether the goal is to increase brand awareness or improve sales, we run Ads with the hopes of a significant ROI. There are billions of...
71 views0 comments
Blog: Blog2
bottom of page