Data Analytics: The Key to Unlocking Business Success in the Modern Era
Data has become an integral part of modern businesses, with organisations of all sizes collecting and storing large amounts of data on a...
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Olivia Thomas
- Dec 17, 2022
- 2 min
The Power of Ecommerce Analytics: Boosting Your Online Store's Performance
Ecommerce analytics is the process of collecting, organizing, and analyzing data from an online store in order to understand and improve...
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Adabara
- Nov 18, 2022
- 2 min
Why Marketing Attribution Matters
What is marketing attribution and why does it matter Marketing attribution is the process of determining how different marketing channels...
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Olivia Thomas
- Nov 15, 2022
- 3 min
How to Track the Performance of Your Paid Media in the Wake of Apple’s iOS Changes
Apple's iOS14 update has caused a lot of havoc for businesses that rely on 3rd party pixels to track user behavior. The Facebook Pixel,...
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Tosin Thomas
- Mar 31, 2021
- 4 min
Facebook Advertisers: How to prepare for iOS 14 changes
For months, there has been a lot of talk about Apple’s iOS 14 update and the impact it will have on Facebook advertising (and advertising...
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Tosin Thomas
- Feb 28, 2021
- 5 min
5 Content marketing hacks you should leverage to attract better leads.
Remember that at each stage of the buyer’s journey, you need to guide prospects with unique, purpose-built content through the funnel.
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Tosin Thomas
- Jan 29, 2021
- 4 min
3 ways to boost conversions with marketing intent signals
Marketing and sales teams are ever on the lookout for signals from prospects that indicate a readiness to make a purchase or be guided...
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Tosin Thomas
- Nov 2, 2020
- 4 min
Facebook Campaign Budget Optimisation Tips to drive better results
Managing how to distribute Ad budget and being able to justify it is a headache many Advertisers have faced in their careers. A few years...
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Tosin Thomas
- Sep 29, 2020
- 4 min
3 ways to boost your ROI from Facebook Ads
Whether the goal is to increase brand awareness or improve sales, we run Ads with the hopes of a significant ROI. There are billions of...
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Adabara
- Sep 27, 2020
- 4 min
Overcoming Browser, iOS, and Cookie Restrictions with Facebook’s Conversions API
Discover how to improve your marketing performance and attribution despite changes in iOS and browser cookie tracking. Advertisers have...
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Tosin Thomas
- Sep 1, 2020
- 4 min
Optimising Your Ads with the Facebook Pixel
The Facebook pixel is like that silent partner in the background (of a website), who made that one big investment (install/setting...
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Adabara
- Jul 7, 2020
- 2 min
Complying with the California Consumer Privacy Act
You might have heard about the California Consumer Privacy Act (CCPA), intended to enhance privacy rights and consumer protection for...
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Adabara
- Jun 30, 2020
- 1 min
Video: Understanding Facebook's Conversions API
Conversions API is a Facebook Business Tool that lets you share key web and offline events, from your server to Facebook.
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