Tue, 30 Jun|
Understanding Facebook's Server-side API for Web
Server-side API for web is a Facebook Business Tool that lets you share key web and offline events, or customer actions, directly from your servers to Facebook. The server-side API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.
Time & Location
30 Jun 2020, 12:30 – 13:30 BST
About the Event
Facebook’s server-side API (SSAPI) allows you to send key web and offline events from your servers directly to Facebook. Server-side events are linked to your Facebook pixel and are processed like regular browser pixel events. This means that server-side events are used in measurement, reporting, and optimization in the same way as your browser pixel events.
During this webinar, we'll talk about the benefits of using Facebook's SSAPI, and how it can help you get better results and ultimately drive further value to your core business.
Specifically, you’ll learn:
· Data Driven Marketing with Facebook SSAPI for web
· Privacy by Design - Facebook SSAPI for web
· Getting started with Facebook SSAPI for web
Adabara Abdullahi, Managing Director - Acquire Marketing Services
Adabara is a Facebook Certified Media Buying Professional, Facebook Certified Marketing Developer, Facebook Certified Advanced Marketing Developer and Facebook Certified Advertising API Developer.
He has over a decade’s experience working with advertisers of all sizes to apply data driven approaches to campaign optimisation and measurement.
Acquire Marketing Services is a data driven advertising technology company, working with clients to build and integrate technical tools that boost campaign performance and streamline measurement and reporting.
We will send you the zoom dial in details via email once your registration is complete.