Understanding Facebook's Server-side API for Web

Facebook’s server-side API (SSAPI) allows you to send key web and offline events from your servers directly to Facebook. Server-side events are linked to your Facebook pixel and are processed like regular browser pixel events. This means that server-side events are used in measurement, reporting, and optimization in the same way as your browser pixel events.

During this webinar, we'll talk about the benefits of using Facebook's SSAPI, and how it can help you get better results and ultimately drive further value to your core business.

Specifically, you’ll learn:

· Data Driven Marketing with Facebook SSAPI for web

· Privacy by Design - Facebook SSAPI for web

· Getting started with Facebook SSAPI for web

Presenter

Adabara Abdullahi, Managing Director - Acquire Marketing Services

Adabara is a Facebook Certified Media Buying Professional, Facebook Certified Marketing Developer, Facebook Certified Advanced Marketing Developer and Facebook Certified Advertising API Developer. 

He has over a decade’s experience working with advertisers of all sizes to apply data driven approaches to campaign optimisation and measurement.

Acquire Marketing Services is a data driven advertising technology company, working with clients to build and integrate technical tools that boost campaign performance and streamline measurement and reporting.