Complying with the California Consumer Privacy Act

You might have heard about the California Consumer Privacy Act (CCPA), intended to enhance privacy rights and consumer protection for residents of California. Among other rights, it lets customers/ users in California opt out of the sale of their data under the CCPA.

Facebook recently launched a feature called ‘Limited Data Use’ (LDU) that helps you comply with this legislation, if you have users/ customers in California. The LDU feature allows you to flag your pixel and other events for California based users in such a way that Facebook processes the data in compliance with the Act.

You might want to implement this LDU feature if you have users/ customers in California who have opted out of the sale of their data under the CCPA.

To give you time to implement this feature, Facebook has announced a transition period, indicated below, from July 1 through July 31, during which time they will apply Limited Data Use to all personal information from people in California that is shared through the Facebook pixel, Server-Side API, App Events API, and Offline Conversions:

Facebook Pixel – Jul 1, 2020 – Jul 31, 2020

App Events – Jul 1, 2020 – Jul 31, 2020

Offline Conversions – Jul 1, 2020 – Jul 31, 2020

Server-Side API - Jul 1, 2020 – Jul 31, 2020

After the transition period, you’ll need to setup your own implementation of the Limited Data Use feature, to properly send events in a manner that complies with the CCPA, if you have users in California who have opted out under the CCPA.

Please let us know if you have any questions or require technical support implementing this LDU feature in your Facebook pixel or other data source. Book an appointment to speak to us below: