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Boost Your Marketing Success with Propensity Modelling

Transforming Your Marketing Data into AI-Powered, Personalised Audiences,

Seamlessly Integrated with Your Marketing Platforms.

Why marketers love Datafy

Elevating Marketing Success: Our Proven Impact

data in once place

Identify High-Value Customers

Effortlessly identify and target your most valuable customers by harnessing the power of data and predictive analytics. Maximise your ROI by focusing your efforts where they matter most.

personalise customer experience

Improve Campaign Performance

Enhance the effectiveness of your marketing campaigns through data-driven insights. Optimise your strategies, refine your targeting, and watch your campaign performance soar to new heights.

cut reporting times

Quick and Hassle-Free Integration

Our platform offers seamless integration with your existing systems, eliminating the need for time-consuming coding or IT support. Get up and running quickly, without any roadblocks.

#1 for Growth Teams: Unleash Your Potential with Propensity Modelling and Multi-Channel Activation

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Propensity Modelling

Our proprietary approach to propensity modeling is at the heart of our success. It's not just about identifying high-value customers, it's about identifying them with unparalleled accuracy and efficiency

single source of truth

Automated Audience Creation

Simplify and supercharge your marketing efforts with our effortless audience segmentation. Pinpoint specific customer segments with laster precision.

spend marketing confidently

Advanced Bidding Strategies

Harness the full potential of your marketing campaigns with our advanced bidding strategies. Our platform takes data-driven decision-making to the next level by seamlessly integrating predictive scores, values, and conversion events directly into your ad accounts.

Real-Time Reporting

Gain a competitive edge with our real-time analytics and reporting capabilities. In the dynamic landscape of digital marketing, the ability to make informed decisions swiftly can make all the difference

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data integration

Sync your data with your ad platforms

Sync your data with tools like Facebook custom audiences and Google Ads customer match for better targeting and AI optimisation for increased ROAS.


Silvia Bertoletti,
PPC Marketing Manager, 

Our ad ROAS improved by 40%, thanks to a more accurate view of our Facebook attribution, made possible by Datafy's tracking."

Zack Williams,

Head of Ecommerce,

Love in Faith

" With all of our ad metrics in one place, we've been able to make data-driven decisions that have led to significant improvements in our campaigns."

Emily Courcy, 

Director of Growth Marketing,


The segmentation features are incredibly powerful, helping us to target our ideal customers more effectively than ever before

Ready to Get Started?

Contact Us
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