Updated: Feb 3, 2021
[Facebook Conversions API was formerly called Server-Side API for Web]
Conversions API is a Facebook Business Tool that lets you share key web and offline events, or customer actions, directly from your servers to Facebook. The conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.
In this video, we talk about the Facebook Conversions API, its benefits, privacy and data security aspects of the tool and how to get started with it.
Schedule a meeting with us to talk about what a Facebook Conversions API integration could look like for your business.